7 Reasons The Fresh Beauty Soy Cleanser Should Be Your Next Facial Wash

If it’s too good to be true, it’s too good to be true. Not in this case though.

By Anne Reyes — June 2nd, 2020

Building a fantastic skincare routine worthy of hundreds of views on Instagram stories always starts with the base - cleansing. Beauty experts can’t stress enough the importance of getting our faces deeply cleansed before we doze off and right after we greet bae good morning. Cleansing is the beauty cardinal rule number 1. We don’t expect to have great skin if there’s oil, dirt, and grime lurking on top of it now, do we?

The most skin-conscious women around the world have shown us, mere mortals, their take on cleansing. French women have their trusted micellar water, while Koreans have their cleansing balms, oils, and foams for their triple cleanse routines. (Yup, not double - triple!)

We get it, not all of us have the luxury of time to triple (who are we kidding, even double!) cleanse our beautiful faces, so we need a product that will melt away the dirt, grime, and that stubborn mascara all in one go. But given the number of facial cleansers available, how do we even narrow it down to choose just one?

Seems impossible? Well, Fresh Beauty begs to differ.

Say hello to its Soy Face Cleanser! This 3-in-1 cleanser ticks all the boxes of a demanding modern beauty consumer — and possibly more. Let’s find out why.

  1. 1

    It’s formulated with Soy Proteins, a ground-breaking ingredient for maintaining skin elasticity.

    Soy in a facial wash? Ground-breaking! This star ingredient does an impressive job in maintaining our skin’s elasticity, brightening skin tone, decreasing inflammation and redness, and boosting collagen production. What more can you ask for?

  2. 2

    It’s a gentle cleanser that suits all skin types.

    Yup, you read that right. Fresh made a cleanser that’s actually suitable for all skin types and yes, even sensitive ones. It’s a pH-balanced gel cleanser that contains key ingredients such as Cucumber Extract that help soothe the skin. It’s charged with Rosewater too, which is known for its anti-inflammatory properties.

  3. 3

    It does more than just simply cleansing your face.

    As mentioned, this powerhouse of a facial cleanser does three jobs all within this one tube. One, it cleanses your skin and removes all impurities. Two, it removes even the most stubborn makeup (we’re talking about your mascara and that foxy but uncooperative liquid eyeliner!). And lastly, it soothes and tones your skin and leaves it softer and healthier looking.

  4. 4

    It doesn’t dry your skin at all.

    Fact: Fresh Soy Face Cleanser contains Borage Seed Oil, which helps nourish and soften your skin. This is such good news, especially if you’ve been victimized by facial cleansers that leave your skin feeling too dry and tight. Now you don’t have to worry about constant cleansing because this one’s got your skin’s back!

  5. 5

    It doesn’t sting when you use it on the eye area.

    Another pet peeve of most women (raise your hand!) is when products tend to sting when you use it over your eye area. Fresh does such a good job of correcting that with this cleanser. Isn’t that amazing?

  6. 6

    It also has Cucumber Extracts that soothe the skin.

    This superfood takes care of those with rather sensitive skin. With continued use of Fresh Soy Face Cleanser, you’re bound to say goodbye to redness and irritation thanks to its Cucumber Extract properties that calm the skin.

  7. 7

    It contains an all-natural list of ingredients.

    On top of it all, Fresh Soy Face Cleanser has an impressive list of all-natural ingredients too. You won’t find one harmful chemical or artificial additive that’s used in creating this product.

Finally on board on making this best-selling 3-in-1 product your next facial wash?

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